ROB SCHWARTZ

Founder & Managing Member

Rob Schwartz is the Founder and Managing Member of Lenox Road Advisors LLC (LRA).  He advises public and private companies, boards of directors, and private equity firms in connection with strategy, operations, M&A, marketing, digital transformation, and exit-oriented value creation plans.

Prior to LRA, Rob was the President of Undertone and Chief Strategy Officer of Perion, the publicly listed global marketing and technology company (NASDAQ: PERI).  He was responsible for the day-to-day operations of Undertone and setting the strategic direction of Undertone and Perion.  In 2017, AdWeek named Rob a “Martech Superstar.”    

Rob joined Perion after the acquisition of Undertone in 2015.  Previously, Rob served as Undertone’s Senior Vice President of Corporate Strategy and Business Development.  He led the company’s transformation into a diversified media and technology platform through strategic acquisitions, expansion into mobile and video products, and the build out of programmatic marketplace capabilities.  These efforts culminated in Undertone becoming the leader in high impact digital marketing solutions for brands, agencies, and publishers and the $180 million sale to Perion.

Before Undertone, Rob was the Vice President of Strategy and Corporate Development at The Topps Company, the leading entertainment and confectionary business.  Before Topps, he was a management consultant at Bain & Company, serving clients in the media and entertainment, consumer goods, and industrial industries.  Rob has also held strategy and operating roles at PepsiCo and IBM.

Rob received an MBA from Harvard Business School and graduated magna cum laude from Harvard College in Government, where he was elected a Class Marshall and awarded a Finley Fellowship.  Rob is an Executive Committee and Board member of Youth Renewal Fund and a member of the Metro New York Chapter of YPO.